Bomb Kimchi

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Bomb Kimchi

Package_Design /// Spring_2013

The second project for our Package Design 2 class, we were asked to develop an ethnic food line. It was obvious for me to do something Korean, due to my cultural background but I wanted to break away from the conventional, tacky, and confusing packaging that are usually associated with Korean products. My goal was to create a welcoming, youthful design that will entice the customer to give kimchi a chance. We had the freedom to come up with a fictional story and design appropriately.

Straight from his kitchen in Brooklyn, student Christopher Lee started making his own kimchi to save money and to avoid the outlandish/overinflated kimchi prices in his local asian market. One day, he thought of a brilliant idea to start selling his own artisanal kimchi to make ends meet. And he named it, Bomb Kimchi.

Products - Napa Cabbage Kimchi, Green Onion Kimchi, Kimchi Kit (Fish Sauce & Chile Powder)