BLOOMING PHOENIX
Packaging concept for a flowering tea brand
Flowering tea or blooming tea is a traditional chinese product consisting of high quality
tea leaves and a flower bound together in an artistic way. The packaging protects the content and stages chinese tradition and modernness through materials and graphics.
There were three kinds produced due to different flowers having an individual effect to body and soul. They differentiate in the used patterns which support the effect visually. The outer box consisting of MDF shows a glimpse to the inner colored paper box containing the blooming tea. The patterns were developed according to chinese lattice windows and visualize the traditional character of the product.
Every part of the packaging can be open easily through resealable mechanisms supporting an easy operation.
The graphics and colors are designed very clean showing the high quality character of the product and a balance to the ornamental sides of the outer box.
Furthermore the box can be reused as a tea light saving the environment. The packaging manages a good mixture between traditional and modern form language in harmony with the core values of the brand.
