Brief:
Create a packaging for Björn Borg boxers that reflects their current campaign: Björn Borg says ja! To no underwear:
Solution:
To give the customers an experience of holding the campaign in their hands. This was done by visualizing the boxers thrown on the floor, just like in the print ad.To realize this in the best way possible, the boxers were vacuume packed, which also makes the packaging exciting and innovative.The environment surrounding the boxers is in the size ratio 1:1.
