New Branding Logo Design
Golden Sands Resort is a beach hotel with contemporary design and state-of-the-art features. The resort is providing 5-stars accommodation and facilities, selling an experience of relaxing, nature and vacation to guests. The logo is inspired by the Malay woodcraft and the culture of Malay. A woodcraft, earthy colour palette and natural flora woodcraft motifs were selected to present the identity of the resort (as it similar to the interior design of the resort). The design solution for the logo is complicated, but presents a one-of -a-kind resort personality across many different messages. Overall, it gave a luxury and mixed of traditional and modern style appearance.
Stationery Design
The colours of the rebranding are finalized based on the colour palette of the interior design of the resort. The colour is the most immediate form of non-verbal communication, and then it made sense that the combination complicated style of logo with solid colour plays a key role in creating an instantly recognizable and differentiated identity. Because of the logo is in a complicated form, in order to make it stand out, therefore the design of stationeries layout is kept to simple and nice form.
Print Ad Design
Golden Sands Resort’s brand identity considers the resort’s complete visual language. The final designs work across a variety of different media, ranging from corporate stationeries, print ad, and electronic direct mail to signage. Vandyke brown, pale orange and white colours are used for the rest of the brand communication to achieve consistent visual mood.
Electronic Direct Mailer (EDM)
Neat and nice layout to present the contemporary outlook of the resort.
Signage Design
The traditional wood frame design of the logo is highly flexible and identity of the resort that could be adopted and used in creating resort’s signage with adding in modern pictograms.
Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.
