University project (group assignment).

 

The brief was to design an identity for a graphic design studio. We had to come up with the name and ethos of the company as well as design a logo, business cards, letterhead, website and promotional material. 

"Baste" is a tailoring term where parts of garment are temporarily stitched together and can be adjusted to create a perfect fit for a customer. As a company we think of each client as an individual and therefore promise that our designs are fully bespoke and original.

 

My role within the project was to design and code our website. We agreed to a minimalistic and clean look. The horizontal scrolling plays on the idea of the different parts/people coming together to create a whole. Our previous individual work is shown as well as the work we did as a group.