____
This is the sub brand for the new product Hot Stuff, containing 12 red sanitary napkins, for the existing brand Ausonia. The launch of this product had also a new free product from Ausonia, the Ausonia Classic, with 2 tampons. The brief asked for the creation of the sub brand, its own packaging, and the packaging of the free product, which had to be technically attached to the Hot Stuff product. It was also tasked to do the production of a flyer explaining both products (main product, and free product), and a exhibitor showcase to be displayed in the stores.
