This project was assigned to me in my Advertising Graphic Design course at Columbus College of Art and Design. The objective was to develop a compelling campaign to promote a company. The company I was assigned was Anthony Thomas Chocolates.
I really wanted to focus on what made Anthony Thomas different from any other chocolate company. After endless research I found that they let you pick the chocolates that go in your chocolate box, instead of buying pre-made ones. When I read reviews online, I found this is what people really like about them. As you can tell I focused on this a lot in my advertising campaign. I started by designing an app that lets you pick and choose the chocolate you want and have the deliver straight to your door. Then I got all the other components to work with the application. I wanted to make the campaign humorous but not negative toward the Anthony Thomas brand. The packaging was made to make it more accessible to college students. Instead of buying a whole chocolate box they could buy three chocolates. This can open it up to a broader market.