Anna's Choice - Corporate Identity

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Created: 04/15/11
Last Edited: 12/04/12
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Description
Logo development process detailed for Anna's Choice.
Anna’s Choice is an online store that sells tea, coffee, chocolate & other high quality accessories.
  •  Anna's Choice.Anna’s Choice is an online store that sells tea, coffee, chocolate & other high quality accessories.
  • Basic guide lines.
  • Add some grid.
  • Grid detailed.
  • Annas, inspiration to define Anna's body/face.
  • Initial sketches.
  • Anna's face details.
  • Color inspiration.
  • Color Pallete - PANTONE
  • B&W logo.
  • Negative version.
  • Colors - Positive version.
  • Negative grayscale.
  • Some moodboards  suggestions for Anna's Choice. 
  • B&W version detailed.
  • Teacup render/simulation.
  • Final render.

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