Challenge:
Create an outdoor campaign that encourages engagement for the brand during a chosen event or at a specific venue.
Solution:
BOS Ice Tea targets young, out-going individuals, who like nothing more than to party! I created the BOS 'Come Alive at Night' campaign that revolves around being normal during the day, but going crazy at night. All pieces have some mechanism to link it to the campaign name, from glowing in the dark to lighting up, which will all be visible during a huge party, sponsored by BOS.
Title: Come Alive at Night
Brand: BOS Ice Tea
Create an outdoor campaign that encourages engagement for the brand during a chosen event or at a specific venue.
Solution:
BOS Ice Tea targets young, out-going individuals, who like nothing more than to party! I created the BOS 'Come Alive at Night' campaign that revolves around being normal during the day, but going crazy at night. All pieces have some mechanism to link it to the campaign name, from glowing in the dark to lighting up, which will all be visible during a huge party, sponsored by BOS.
Title: Come Alive at Night
Brand: BOS Ice Tea
