Complete retail and marketing strategy for in store and online.
APPLY is a store located in NYC focused around sustainability. People interested in the products can contribute by donating clothing, fabrics, and other items to the designated donation bins located all over the city. They offer giveaways every other week to increase the contribution to their sustainable process. The website displays how the donation process works, an online shop, lookbook, and more.
Adobe Design Achievement Awards Semi-Finalist 2012