A Sweet Exchange

Info
Statistics
Created: 02/20/12
Last Edited: 12/04/12
2287
152
12
Description
Introducing a splendid new partnership between Jeni's Ice Cream & Two Caterers.
  • A Sweet Exchange
    Catalog Design



  • OBJECTIVE  develop and design an online or print catalog to promote an existing good or service. Final would not be the full catalog but a themed preview. 

    Choose to introduce a recent partnership between two native Ohioans, Jeni's Splendid Ice Cream and Two Caterers. Targeted towards soon to be Newlyweds, this partnership offers unique artisan sweets with the service of professional catering for weddings and engagements. 

    Concept revolved around the idea of a "sweet exchange". Simply representing a trade of traditional artisan goods and services, exchange of a life promise, as well as the creation of a joyful celebration leaving guests licking their lips. Communicated approach through the use of chalk lettering and photography.

    Did everything from the art direction, building the chalkboards, to crafting 3-D typography. Photos were taken by a junior photographer Danielle Ford. (Size: 7x9)


  • Detailed shots of boards. As for the wedding mock up dessert menu below, a flower boutique (Rose Bredl) was kind enough to let us use their store as a backdrop for the environment. Our session ended up being featured on the company's blog. Check it out! 
  • This sign was an extension to the catalog as a promotional item as well as inviting the opportunity to experiment with 3-D typography for the first time.


Discuss This Project: ( Comments)

You must as a Creative to join the conversation.
    See More ↓
    Loading…
    SPONSORED BY:

    Behance Student Show

    The Student Show provides direct access to the next generation of creative talent. Post a job, internship or freelance opportunity to tap into the best student talent.

    Post a Job