Envisioning is a concept for an exhibition of historical information design, featuring works by Edward Tufte. The branding package I designed included a double-sided poster design, a 15-second advertising spot, a direct mail piece and a fully functional email ad, targeted at members of the event space.

The branding of this project aims to bring out the beauty in informative design, and draw interest to a subject that typically aims to simply present information in a concise and digestible format. There is beauty in simplicity.