BASEBALL & SOFTBALL
Driving confidence and excitement for our athletes through authentic content, engaging tools, interactive equipment selection, live product trials and expert advice.
The customer is at the heart of every campaign - finding the moments to connect, bringing the sports, activities and events to life throughout every stage of the customer journey, storytelling across the full funnel. Baseball & Softball are an excellent case study of an integrated marketing campaign delivering a 360 experience for athletes at every level, every stage and every season.
DISPLAY
SOCIAL
PRO TIPS CURATED CONTENT
DICK'S Pro Tips You Tube pre-roll commercial. Drove record-breaking brand recall on YT.
Dedicated emails to enthusiast players create engagement & drive site traffic
ECOMMERCE EXPERTISE & TOOLS
INTEGRATE DICK'S PRO TIPS INTO SHOPPER JOURNEY
INTEGRATE DICK'S PRO TIPS INTO SHOPPER JOURNEY
IN-STORE EXPERIENCE
