DANNIAO is a logistics service brand found in 2019. It was  co-launched by CAINIAO.INC together with other local distribution service companies. The goal is to provide extra excellent local delivery experience. The mission of the the brand is to make every expectation(package) arrives with happiness.

DANNIAO, in ancient Chinese means fireflies.
So we use the glimmering light of firefly as our key visual element to represent the warmth we want our customers to receive when they receive their package. Meanwhile, as the word "Dan" in ancient Chinese means red color, we have chosen the warm red color for the light.

The dots of glimmer also symbolizes DANNIAO carriers, as they are busy working in the streets and lanes and every corners.

Each package, passing through every DANNIAO people's hands, and finally arrived at each home with happiness and temperature.

Leading by CainaoDesign, the brand has not only received its new image, but also a full package of online and offline implementations, for example, the use of the new visual in the app, in the store display, distribution centers, carrier's clothes, etc. To date, the brand has launched in more than 300 cities in China.

We hope to send the happiness to homes with this warm design, hand by hand through our DANNIAO carriers. and we wish to call the public's attention to these great group of people.