During my time at Raft, I had the privilege of contributing to the Medibank Health Check Report—a content marketing approach aimed at promoting health awareness among end users. Each report delved into different aspects of health and wellness, providing valuable insights to potential customers.
As new topics were explored, I had the opportunity to shine on what we affectionately called the "infographic page." Here, I could leverage my illustration skillset to create engaging visuals that communicated key concepts effectively.
Given the corporate yet creative nature of this client, I sought a style that would seamlessly balance professionalism with a quirky touch. That's when I decided to embrace an isometric illustration style—a perfect choice to infuse the content with fun and creativity while maintaining a sense of professionalism.
The true freedom and love I discovered in this style lie in its ability to exaggerate proportions and elements beyond real-life scale. This creative license empowered me to enhance the storytelling element dramatically, making complex concepts easily graspable and relatable to the audience.
One of the highlights of this project is how it showcases the immense potential of illustration in elevating the visual appeal of bigger corporate brands. The misconception that corporate work must be bland and boring was debunked, as I demonstrated how fun and engaging visuals could seamlessly integrate with a corporate context.
The Medibank Health Check Report project stands as a testament to the power of illustration in empowering brands to break free from conventions and captivate their audiences. It exemplifies the art of storytelling through visuals, presenting complex information in an approachable and enjoyable manner.
Working on this project has further ignited my passion for using illustration as a tool to communicate ideas, connect with audiences, and transform corporate environments into vibrant and dynamic spaces. As I continue my journey, I look forward to more opportunities to unleash the full potential of illustration, bridging the gap between creativity and professionalism for my clients.
