Time is Quality. Time is Premium. Time is Perfection.

This is what kept passing through my head as the client keeps reiterating the value system the brand should represent in this project.

After several revisions, I was able to capture and satisfy the design needs of this client. I also learnt a lot during the process too.

Ladies and Gentlemen, this is the project for the Tickar Timepieces Brand.

To represent this logo in further mock-ups and presentation to the client, I deleted the black color within the stop-watch and replaced it with negative space.

Please find adjusted logo presentations below:

I retained the black backgrounds to indicate the simplicity and premium quality the Tickar Brand represents.

Another presentation sent to the client with a stock photo as the source.

Ancillary Art I: I often add some photos with the client's logo at the foreground to illustrate some context and perception revolving around the brand.

Ancillary Art II: Zoomed photo of a wristwatch worn on the hand with the Tickar Logo carefully placed on the top left corner. It was a bit difficult getting a stockphoto of a nameless wristwatch brand. But I guess this worked out fine.

I probably did so many revisions, and I added this one during the presentation to the client without informing him. Lol. But he loved it nonetheless.

So what do you think of the logo concept and my presentation to the client.

Please like and comment below.