Liqui-Fruit is one of the leading fruit juice brands in South Africa.
For the launch of their limited edition BlackBerry variant, the agency came up with a fresh concept of parodying the print adverts of 3 popular local mobile network providers, as if selling another product - a well-known fruitily named mobile phone.
The campaign included street pole advertising, in-store posters, wobblers, stickers, shelf-strips and branded fridges filled with product. An oversized BlackBerry Liqui-Fruit carton filled with both the product and a mobile phone, was given out to lucky members of the press.
The campaign was such a success that it was lauded on various websites and print media. My involvement included retouching the BlackBerry pack into the layout, typesetting, resizing to various specs and preparing all files for print.
Posters - both in-store and street pole advertising
Flyers
Posters - both in-store and street pole
Flyers
Posters - both in-store and street pole
Flyers
This box was created to house not only a carton of Liqui-Fruit BlackBerry juice, but a mobile phone as well. These were handed out to various media personalities. I was involved with creating the die-line for this box, as well as creating all final art files.
