HAMARE BUS KI BAAT HAIN (HBKBH)
is an IRL social initiative oriented towards making the school bus journey a safer experience for young children.
AIT was commissioned to digitally amplify the campaign.
Duration – 2015-2018
Work Executed: Regular updates about the on-ground program | Digital content creation targeted towards school children and parents | Influencer engagement | Page hygiene maintenance
THE YELLOW BUS STORY
The Yellow Bus Story was a web-comic series created by AIT to communicate directly to school going children about various aspects of school bus travel
BUS SMART OVER SMART
Bus Smart Over Smart was a creative series to showcase that there is always a better choice – the Bus Smart choice – and one need not be over smart while on the road
