Creating awareness for pedestrians and people on the hustle. Media channels used: Bus Stops and Railway Platforms. The picture can easily communicate with Mumbaikars seeing a familiar image of Marine Drive, both empty and crowded
Ideas for reinforcing Sanitizing Your Hands. A Pixar Inspiration based Monster Inc Character Installation sitting in metro.
A wax statue idea for installation, which empathises with the audience inside the metro train/subway. A subtle way of spreading the message.
Disney Princess based advertising. Based on concept of hoardings, a movable ad while you're travelling will definitely catch more attention. The poster, a hypothetical collaboration between Indian Red Cross Society and Disney, will catch any child's attention and reinforce the message due to empathy and familiarity with children's 'role models' they look up to.
