The Stephen Longfellow Academy is named in honour of a teacher who worked across various schools in the Leeds region and was widely respected by his peers and colleagues as a man who cared deeply about the most vulnerable and challenging students in our schools.

Sadly, Stephen died in a climbing accident in September 2015. As a tribute to his memory The GORSE Academies Trust decided to honour his contribution by naming this alternative provision academy for vulnerable and challenging children in his honour.

I was given the opportunity to create this new brand and logo by The GORSE Academies Trust. 

I wanted to create a logo which was abstract and simple but at the same time embodied all of the rich symbolism and values of the Academy.

I did research into Stephen Longfellow, who died whilst climbing a mountain. A mountain was the initial idea for the logo. I instantly realised that this could be made to represent the Positive Discipline pyramids that The GORSE Academies Trust used throughout its Academies.

The Stephen Longfellow Academy received a professional brand identity and logo design that helps them to stand out amongst education providers nationwide.

The logo managed to successfully capture the mission of the Academy and honour the memory of a departed colleague. Creating cohesive and memorable branding creates a consistent feel across all mediums.

Want to see more about this project? Visit: http://craigswork.co.uk

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