Alāmāt ‘Arabiya
Branding and corporate identity play an indispensable part in a company’s success. Being at the forefront of the marketing strategy, they are powerful instruments that ultimately shape client perception of the brand, distinguish it from its competitors, and foster a trust culture.
‘Alāmāt ‘Arabiya' is a collection of branding and corporate identity projects from the Arab world that emerged to fill a market gap. The projects showcased in this book represent the creative Arab minds that capture the cultural spirit of the region while addressing the need to modernize branding. Skillfully planned and executed by graphic designers, these designs break traditional illustration styles, embrace new approaches, and introduce multidimensional views that have revolutionized branding in the region. This rich and inspiring collection is the culmination of years of hard work and the realization of a unique vision.
