Strategy, creative direction, and design for Nike Baseball. We were commissioned to develop a concept for their 2017 baseball campaign that would serve as a departure from the norm.
Focusing on the game's best and brightest, we developed a brand story around their energy and exuberance, celebrating their disregard for the game’s unwritten rules.
Focusing on the game's best and brightest, we developed a brand story around their energy and exuberance, celebrating their disregard for the game’s unwritten rules.
