Arts Umbrella's Giving Tuesday Campaign
Role: Content Strategy and Art Direction
Deliverables: Social Media Graphics
Illustrations by Emily Nguyen
Arts Umbrella is a non-profit organization that offers visual and performing arts programs for youth. As a non-profit, they offer scholarships and bursaries to deserving young artists who would otherwise not have access to high-quality arts programs due to financial needs.
For Giving Tuesday 2016 and 2017, I launched the Bursary Cartoons campaign. Every year Arts Umbrella receives heartwarming letters from scholarship and bursary recipients. I came up with the idea to take some quotes from these letters and share Arts Umbrella's story through engaging visual content to encourage others to donate on Giving Tuesday.
