The history of sailing
It only took a glimpse at Baglietto’s glorious beginnings to relaunch
its communication strategy, because its design and technological choices
have been setting standards for more than 160 years.
Baglietto has written the history of sailing across the world.
We focused on celebrating all this and also the most dreamlike aspect,
tied to the thoughts and desires of boat owners who can ask anything of a legendary brand such as Baglietto. “Your place in the world” perfectly defines the brand
as the haven for sea lovers.
Customisation is a core concept at Baglietto.
We therefore came up with a custom-designed integrated campaign for this unrivalled brand to stand apart from the communication strategies of its competitors.
Just some of the activities we carried out were making press releases, creating
digital content and producing a company video to bridge the gap between Baglietto’s beginnings and the brand today, thus charting a new course into the future.
We were able to engage a demanding
and international section of the public.
We did it at trade fairs, with Hero Content on Instagram and in trade magazines,
and at a number of events in partnership with other beloved brands.
Today we are not considered just their creative agency, but a true,
supportive partner for all their activities.
Credits
SUPERHUMANS
Creative Director: Pierluigi Riccio, Alice Scornajenghi
Art Director: Pierluigi Riccio, Antonello Ciavarella
Copywriter: Barbara Bigi
UX/UI Designer: Rose Marie Pignatiello
Editor Video: Leonardo Siniscalco
Thank you for your time
