This campaign introduces 4 Chillis from Mince. The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance. Through playing on the concept of ‘stir your appetite’, it is clearly shown with the wide open packaging that itself looks like it’s devouring the sandwich inside of it.
Client : Mince
Agency : MediaHub Digital
Artdirector : Mohamed osama
Artdirector : Mohamed osama
Senior copywriter : Waleed Adel
POTW link :
https://www.packagingoftheworld.com/2020/11/mince-packaging-limited-edition-2019.html
AOTW link :
https://www.adsoftheworld.com/media/print/mince_stir_your_appetite