Prudential Life Insurance
of Korea
Brand Identity Design
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This renewal project of Prudential did not pursue radical changes to attract customers. As Prudential's 140-year history tells us, we have begun to renew and focus on revealing a trustworthy insurance company that is evolving firmly and acting according to the atmosphere of the era. 'named' judged that the existing design elements used by Prudential for 5 years were positively evaluated. So, we proposed a design that improved the brand consistency by modifying and supplementing the existing visual motifs to fit the new slogan rather than a completely new design.
Project
Prudential. Brand Identity Design
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Client
Prudential
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Creative Direction
named
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Visual Identity System Development
Visual Identity Design – named
Graphic Design – named
www.named-labs.com
