PolyU Design's profile

HK Men’s Beautification Project

This might be the largest male appearance beautification project in Hong Kong history. The only goal is to gain benefit for all ladies in Hong Kong - encouraging Hong Kong men to dress up with make up! As the biggest beneficiary, all ladies must show support. Every dollar donated will be transformed into free male cosmetic products from Black Monster and will be given to men in Hong Kong, providing them a chance to be reborn.
The Discovery
This might be the largest male appearance beautification project in Hong Kong history. The only goal is to gain benefit for all ladies in Hong Kong - encouraging Hong Kong men to dress up with make up! As the biggest beneficiary, all ladies must show support. Every dollar donated will be transformed into free male cosmetic products from Black Monster and will be given to men in Hong Kong, providing them a chance to be reborn.
This might be the largest male appearance beautification project in Hong Kong history. The only goal is to gain benefit for all ladies in Hong Kong - encouraging Hong Kong men to dress up with make up! As the biggest beneficiary, all ladies must show support. Every dollar donated will be transformed into free male cosmetic products from Black Monster and will be given to men in Hong Kong, providing them a chance to be reborn.
The Creative Solution
By shading light on late-night city, this design project hopes to bring out the deeper meaning behind late nights, the city and the society for people to better understand Hong Kong.
HK Men’s Beautification Project
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HK Men’s Beautification Project

Black Monster — Promoting Male Makeup

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