Assignment
Pratt Marketing Group sends an annual holiday card to clients in appreciation of their business and as a means of promoting the firm’s services in the new year. They wanted a break from their traditional approach.
Solution
Create a holiday children’s activity book based around Flaky, the absent-minded snowman (drawn by an in-house illustrator), a lovable holiday foil. Activities include word scrambles, a maze, a craft, and a die-cut ornament.
Results
Clients loved Flaky, and he reappeared for the holidays for the following two years.
