KFC Zinger Waffle - No Labels

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KFC wanted to launch its new KFC Zinger Waffle. While fried chicken and waffle is quite popular in some western countries, the concept is quite foreign to a lot of Malaysians. Most people in Malaysian have the preconception that burgers should be savoury and waffles should be sweet. Inspired by gender equality and empowerment movements, we launched the NoLabels campaign to challenge the stereotypes given to burgers and waffles.

More Than A Waffle