Cummins and Gillig Partnership Integrated Campaign
The concept and goal was to share with transporational leads that the partnership between Gillig and Cummins provides cities with a zero emissions option for their public transportation. We wanted to make sure that that was the focus and created creative pieces to showcase that, especially with the giveaway which was a solar powered charger. The direct mail package was sent to prospective leads and included the giveaway, a custom tote, editorial magazine with photoshoot we art directed, brochure, and custom illustration we did in-house. The microsite was the call to action which all of the collateral drove to for leads to sign up and get more information. And one of the last pieces was a sizzle reel to use across social media to get people excited about the partnership and emerging technology. Being the creative lead on this project I worked on the creative direction of the campaign and made sure that all of the elements stayed cohesive and aligned with our approach.
The concept and goal was to share with transporational leads that the partnership between Gillig and Cummins provides cities with a zero emissions option for their public transportation. We wanted to make sure that that was the focus and created creative pieces to showcase that, especially with the giveaway which was a solar powered charger. The direct mail package was sent to prospective leads and included the giveaway, a custom tote, editorial magazine with photoshoot we art directed, brochure, and custom illustration we did in-house. The microsite was the call to action which all of the collateral drove to for leads to sign up and get more information. And one of the last pieces was a sizzle reel to use across social media to get people excited about the partnership and emerging technology. Being the creative lead on this project I worked on the creative direction of the campaign and made sure that all of the elements stayed cohesive and aligned with our approach.
To see live site visit yourelectricbus.com
