Liberty Heating & Cooling is a family owned HVAC service team that has served the Baton Rouge area for 20 years.
With a new generation taking over the business, they wanted to bring their branding into the 21st century with a fresh logo that still had an iconic classic appeal. I made many iterations of the mark in order to conceptually convey the nature of their industry as well as a nod to their patriotic name.
In addition to business cards and administrative forms, I was also asked to create a recognizable van and uniform for the team.
