Lisa Minardi's profile

HGTV at SXSW 2013

Lisa Minardi
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experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
HGTV Art on the Side wall located across from the SXSW convention center, seen & painted on by thousands of attendees.
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
Signage (illustrations cut out of foamcore) placed in Paste (Stages on Sixth), Vevo (Ghost Room) and Austin Music Hall venues. 
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
Signage inviting guests to help themselves to complimetary items found in restrooms of Paste + Vevo venues.
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
Wall-size banners hung at Stages on Sixth where HGTV partnered with Paste Magazine in hosting almost fifty bands over four days. Seven banners designed to look like rooms in a home rather than the bar they were hanging in.
experiential marketing event marketing Event print Signage
experiential marketing event marketing Event print Signage
Charging stations found at Paste, Vevo & Austin Music Hall venues.
HGTV at SXSW 2013
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Lisa Minardi's profile

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Lisa Minardi's profile
Atlanta, GA, USA

HGTV at SXSW 2013

2013 was the second year for HGTV to participate in the SXSW Music, Film & Interactive Conference in Austin, Texas. The #lovehome campaign was pr Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives