I created a logo with a modern and fresh approach for H+L brand. I preferred soft and earthy tones as a color scale. Considering the brand is new, keeping full name was preferable. Due to this the selection of typeface was tough as the name was quite long, thus I created horizontal as well as a round version. I also focused on the names, as this is a personalized brand.
I hope that you like it!
H+L BRANDING
THANKS FOR WATCHING