logo & identity for a Hungarian natural therapy brand
Judit - the founder of fitoflora is an aromatherapy consultant, she carefully selects different herbs to make unique products. The brand`s message is the following: Preserving health with the power of nature. After a personal consultation, Judit creates different health packages based on the client`s needs, and in case needed she also recommends further therapeutics.
The final identity was inspired by endearment and nature which resulted in classical typography and the usage of leaf-shaped design elements. For the logo, I created two custom stamps in order to facilitate a more eco-friendly production. While one stamp is used to print the logo and main message, the other rounded stamp validates that the product is made out of 100% pure natural ingredients, excluding chemicals or other artificially produced elements.
For the essential oil products, it was important to wrap them inside a waterproof package, so the list of ingredients and other useful information won`t fade away for its relatively long usage period (6-12 months). On the labels, most common therapeutical problems are tagged with a different color code. For further printed products, we decided to use recycled materials only.
