The italian way of fly, ALITALIA has a special line of daily and current travel between the cities Milano and Rome called ROMAMILANO and MILANOROME. However they have been facing a problem of losing a considerable number of clients since the rising of the trains (Trenitalia and Italo) and cheap flight companies as Easyjet.

 

In this way, the brief was to rethink the strategy of ALITALIA facing this problem, in order do keep clients of the business class and attract more people to choose to flight with them. Our purpose was to think the traject smaller and with pleasure that you will not feel it. 

 

This project was oriented by Robilant Milano.