campaign: Knorr Soups
In 1996, Knorr launched Soups in India with a range of 10 flavours. The Knorr range of soups is now available in 20 tasty and exciting flavours with 100% real vegetables and no added preservatives.
Campaign shows three different flavours of Knorr Soups: Hot and Sour, Manchow and Sweet corn.
The background colours used in the campaign are food colours: Orange, Yellow and Greenish Yellow.
Since the key feature of the product is it's taste so keeping that in mind the tagline chosen is "It's Tastylicious".
