Motive: "Studium"
Copy: Make her see it in a different way. Fleurop.
Motive: "Playstation"
Copy: Make her see it in a different way. Fleurop.
Copy: Make her see it in a different way. Fleurop.
Motive: "Bowling"
Copy: Make her see it in a different way. Fleurop.
Copy: Make her see it in a different way. Fleurop.
Brief Explanation
Development of a print campaign that speaks to men in a humorous way.
Describe the brief from the client
A series of print advertisements for the flower delivery service, ‘Fleurop’.
Design Process
A series of bold images created entirely out of flowers, showing men enjoying the rewards that come from sending their wives flowers: a night with the boys, guilt-free.
Results
The campaign was first published as a series of prints. Therefore, no exact results are known.
