Project: Nvidia Big Format Gaming Display
Client: SR Partners / Nvidia
Music & Sound Design: Box Of Toys Audio

BACKGROUND /

Nvidia burst into the big screen market with the 65” 4K BFGD (Big Format Gaming Display). As the name suggests it is a screen oriented toward gaming and boasts one of the most smoothest gaming experiences to date. In an ongoing constellation, we once more teamed up with SR Partners to create the audio for a slick online product video.

APPROACH /

In a departure from previous Nvidia product videos, the beauty shot is withheld until the final scene with all preceding shots detailing the product attributes. The music builds throughout, maintaining interest and a sense of approach but has to suppress the full crescendo/resolve until the final moments. Sound design is largely digitised and looks to support information, movement and excitement in the journey around the technology.