Marie Payne's profile

Electronic Publication of MIT News Article

I designed an electronic publication (EPUB) of an MIT News article that was published in print and online. I used the EPUB to dynamically convey the article text and visuals with motion and varied page layouts. 

I stayed true to the existing look and style of the MIT News magazine by using type styles of the print magazine but adjusting typographical elements for screen reading. I also used a unified color palette for the article based on the large illustration, which was created by Jamie Jones. 

I made portions of the main illustration move, blink, and rotate to give the visual more interest on a screen. I also incorporated small elements of the illustration throughout the publication to create a unified design and add interest on pages that would otherwise have been text heavy. 

I recreated the graphs that were in the print and online article using a color scheme based on the lead illustration creating a coherent style between the article's visual elements. I also made the graphs larger--incorporating them within the text as a main feature--and used color and animation to draw out the main takeaway of each of the charts. 

The video below navigates through each page of the horizontally oriented EPUB, and the images show the EPUB I designed next to the print version of the article. 
Electronic Publication of MIT News Article
Published:

Electronic Publication of MIT News Article

Published: