In late 2012, Little Fury began work on a branding field guide for Chobani Yogurt. In collaboration with Sylvain Labs, Little Fury sought to ideate and realize a branding guide for the company which would simultaneously express the company's culture, vision and strategic approach to product development. Under the creative direction of Little Fury's Tina Chang and Esther Mun, I developed the project from start to finish.
In the process, I was responsible for maintaining communication with vendors and copywriters as well as the prototyping, assembly, and final production of the field guide.
This Chobani Brand Guide Book was made to provide information about the company and to inform the art of the process that Chobani uses in developing products. I worked alongside Tina Chang, from Little Fury, fromt the very beginning of the designing process through prototyping. The goal was to design a clean layout that conveys the content clearly, effectively, and beautifully.
