Branding project proposal for "Moda de Mallorca" an association founded in Palma de Mallorca which wanted to renew their image. The main objective was creating a creative and innovative design while keeping the essence of the island and its traiditions. 

The main concept of this project is called "Mallorca's shadow" referring to all the good things that the island gives us apart from its landscapes and weather. This design represents all the experiences with people in the island, as well as all the love shared and the traditions that have been always around us.

This branding proposal also has the objective of reflexing that it is possible to create brands which know how to combine tradicional experiences and technics with innovation and progres