Homestead | Cracker Barrel Old Country Store Rebrand
Spring 2020
Designers were given the opportunity to redesign an existing brand.
Homestead, a rebrand for Cracker Barrel Old Country Store, emphasizes the welcoming atmosphere and charming experience that keeps folks coming back for more. This rebrand is complete with brand standards, physical and digital touchpoints, website, and app.
View the full brand standards manual on Issuu.
Brand identity, logo design, brand research, ideation
