The Silver Trumpet is a luxury pre-theater restaurant with deep thematic ties to music. A large antique bass greets customers as they enter the restaurant. Hints of brass are found in decorative flourishes across the space. In the event that a Segerstrom theater venue is hosting a concert or a musical, live musicians will play covers of some songs from the show. My job was to take all of that musicality and tie it in to one cohesive logo. 

This project became an exercise in visual wit. I wanted to pack as much imagery as I could in two words to convey the organized bustle of a band. Silver Trumpet is more than just musical; Silver Trumpet is jazzy.  It cannot just play to a standard meter. There needs to be syncopation, improvisation, isolations. These elements translate from the syncopated and sly musical form to create a rhythmic logo. The Silver Trumpet is also a fairly formal restaurant. Although some of their marketing material is “trendy,” the brand of the restaurant thrives in being different and iconic. This speaks well to the target audience of theater goers, who appreciate the unique flair that the dinner brings before the show.