JKosmmune
JKosmmune is a clean beauty skincare brand that features mushroom-derived beta-glucan as the main ingredient in their product line. I was able to work with the brand from the ground-up, and was responsible for JKosmmune’s overall branding and identity design.
MY ROLE | Art Director, Brand Designer
DATE | May 2017 - Feb 2019
SERVICES | Art Direction, Branding, Package Design, Print Design, Website Design, Marketing Content Creation
Identity Design
In developing JKosmmune's brand identity, it was important to focus on their clinical, science-based product development; the mission to promote skin health and wellness; and their commitment to using natural ingredients, with beta-glucan being the key ingredient.
Photography
I planned and art-directed the brand photography, and also hand-modeled for the shots as well.
PHOTOGRAPHER | Jae-young Heo of Nunstudio
HAND MODEL | Melody Jung
Print Design
I designed various print materials like product line-up leaflet, sell sheet, executive summary and many more to promote JKosmmune to retailers and wholesalers.
e-Commerce Site
We used Shopify to run the commerce website. Initially, the website was set up using a pre-made theme. Later, we used Shopify plug-in to customize and edit the pages. I occasionally had to edit Liquid (Shopify’s templating language) to make changes to HTML and CSS codes and its content.
Newsletter
We held various promotions for each season, and I wrote the newsletter content and designed the graphics as well. I’ve also scheduled the newsletters via MailChimp.
Social Media
We held various promotions for each season, and I wrote the newsletter content and designed the graphics as well. I’ve also scheduled the newsletters via MailChimp.
