About
The brief set by Little White Lies magazine, answered in a team of three, was to expand the brand’s communications to attract a younger female consumer. In partnership with Universal, Playground Number Six is an immersive film and food experience touring the UK over the summer months. Each event will screen three films with their own unique tasting menu in order to elevate the viewing experience. The consumer will not know what film they will be watching until the titles start rolling, only the menu hints to what it may be. With the changing films at each pop up suitable to all consumers, the event opens Little White Lies up to a broader consumer base out of the London bubble
Credits
Team -- Amelia Sawyer-Stone - Emily Petherick - Emily Rhodes
