The brief was to design a strong, eye-catching direct mail piece to be sent to prospective students. This piece had to make a memorable impression on students, as well as invoking aspiration.
The university’s most unique feature is its architecture. Taking inspiration from the Chau Chak Wing Building, this design replicated the glass facade through using an intricate, geometric fold and panels of foiling. As a designer, I handled the conceptualisation and design, as well as liaising with printers and pre-press management.
