2683QCA
Design and Branding
Brand Identity
This is the final stage of a university assessment for fictitious brand neobuzz;
the technical specifications, visual toolkit and branded applications are in
response to the overall brand strategy.
the technical specifications, visual toolkit and branded applications are in
response to the overall brand strategy.
Established in 2020, neobuzz is a phenomenal aerosol mist made in Australia,
that when sprayed directly onto a fly, will instantly transform into a happy little honey
bee. Hatched from a combination of fine lunar dust particles, translucent wet nectar
and microscopic drone cells; along with organic plant extracts, it’s a first of its kind.
that when sprayed directly onto a fly, will instantly transform into a happy little honey
bee. Hatched from a combination of fine lunar dust particles, translucent wet nectar
and microscopic drone cells; along with organic plant extracts, it’s a first of its kind.
Shining a spotlight on the pesticide industry, this brand makes comment on
environmental impacts to nature and the very important honey bee, that we
all need to make the world go round.
environmental impacts to nature and the very important honey bee, that we
all need to make the world go round.
INTRODUCTION
TECHNICAL SPECIFICATIONS
Concept
Minimum brand mark size
Minimum brand mark clearance zone
VISUAL TOOLKIT SPECIFICATIONS
Colour Palette
Typography
Graphic Devices
BRAND APPLICATIONS
Packaging
Facebook
Business cards
Print advertising
View Full Brand Style Guide on Issuu:
References
Animated GIF Maker. Accessed May 15, 2020. https://ezgif.com/maker.
Pexels. Accessed May 15, 2020. www.pexels.com/photo/photo-of-woman-standing-
on-sunflowers-field-2756168/.
on-sunflowers-field-2756168/.
Pexels. Accessed May 15, 2020. www.pexels.com/photo/woman-in-black-crew-neck-
top-wearing-white-cardigan-1133742/.
top-wearing-white-cardigan-1133742/.
Pexels. Accessed May 15, 2020. www.pexels.com/photo/beautiful-beauty-bee-bloom-379926/.
Pexels. Accessed May 15, 2020. www.pexels.com/photo/animal-bee-bloom-blooming-551622/.
Pexels. Accessed May 16, 2020. www.pexels.com/photo/white-cumulus-clouds-2097628/.
Smartmockups. Accessed May 15, 2020. www.smartmockups.com.
This project was made with absolute love and excitement!
Find me on Instagram @schottsdesign
