Paper Cuts Life
We wanted to remind people that their insatiable desire for paper is one of the foremost causes of deforestation, and thus, animal extinction.
To make our message immediate and inescapable, we decided to use the product of deforestation's medium for the message. You can't ignore the connection between everyday paper use and animal extinction if their blood is literally on your hands.
Bear
Snub-Nosed Monkey
Giraffe
Orangutan
Tiger
Flamingo
Elephant
