ho. Mobile.
The one-vowel-only campaign
Issue
ho. Mobile is a not too well known phone carrier that needs to make a name for itself.
So how can you help people remember their name when that name is basically only a vowel?
Solution
You make an entire campaign out of that single vowel.
Idea
A series of funny vignettes show how life can be full of disappointing ooohhhs, but then eventually, lucky for you, there’s ho. and its fantastic services. So now you can compensate those many frustrating oooohhhs with one big, great ho. of happiness.
Credits:
Executive Creative Director: Alessandro Orlandi, Andrea Stanich
Senior Copywriter: Alessandro Miasi
Senior Art Director: Giacomo Piloni
Strategy Director: Alessandro Guarino
Social Media Manager: Alessandro Saraceno
CDP: Nerdo
Audio: 23HB
