VISUAL IDENTITY | ILLUSTRATION
Wally is a smart personal finance app that helps users manage their financial life. The founder of the brand believes in delivering a fun and seamless experience for users to track their finances.
The brief was to design a mascot and establish a visual style for the illustrations of the brand, mainly for the usage within the app. The illustrations should bring a sense of joy and light heartedness to something as serious as tracking finance and budgeting.
The key attributes we established in order to create the illustration style for the brand were:
- Cute, happy & vivacious in nature
- Representative of different financial functions
- Scenarios to guide the user
